The food export company Nordic Breakfast wanted to organize a concept to present German consumers with exciting Nordic food brands and products.

About the collaboration:

In partnership with Nordic Breakfast, MMehr developed and successfully executed a three-month pop-up concept in St. Pauli, Hamburg, showcasing a curated selection of food products from Finland and Denmark. The initiative brought together over a dozen Nordic food brands, offering German consumers a unique taste of the Nordics.

The primary objective of the project was to gain firsthand insights into how German customers perceive and respond to these products. Throughout the pop-up’s duration, our team actively gathered customer feedback, helping brands refine their offerings for the German market. Additionally, the project served as a strategic platform to establish connections with potential distributors and business partners in the Hamburg area, laying the groundwork for future market expansion.

 

About Nordic Breakfast:

Nordic Breakfast is committed to promoting healthier diets by replacing unhealthy snacks with nutritious, responsibly sourced options in line with World Health Organization guidelines. Beyond their own product line, the company helps Nordic brands expand globally by facilitating exports to international markets. Their approach ensures that high-quality, sustainable Nordic food products reach a wider audience while maintaining ethical sourcing and production standards. A key focus is social responsibility, particularly ensuring fair working conditions for berry pickers and maintaining strict sustainability practices throughout the value chain.

Sustainability is at the core of Nordic Breakfast’s operations, from ethical sourcing to environmentally conscious packaging and energy-efficient production. Their products are manufactured in a low-emission, waste-minimizing facility, with packaging designed to reduce environmental impact. By prioritizing freshness, on-demand production, and efficient logistics, the company minimizes waste and ensures that Nordic food innovations meet global consumers with the highest quality standards. Through its dual focus on in-house products and export facilitation, Nordic Breakfast strengthens the presence of sustainable Nordic food brands worldwide.

 

The iconic Finnish accessory brand Aarni Wood sought to gain visibility for its Berlin Limited Edition watch, a unique timepiece crafted from reclaimed oak from the German capital.

About the collaboration:

This exceptional product deserved a strong presence in the German market, and MMehr stepped in to make that happen.

By leveraging our network, we connected Aarni Wood with key media outlets and strategic partners, generating valuable exposure and strengthening the brand’s position in Germany. Our collaboration goes beyond publicity—we continue to support Aarni’s expansion efforts, ensuring sustained growth and engagement in the market.

Additionally, MMehr played a crucial role in helping Aarni establish its first flagship store in Dresden, marking a significant milestone in the company’s journey into Germany.

About Aarni Wood:

Aarni was born from the shared childhood experiences of three friends, Pyry, Niklas, and Samuli, who spent their youth exploring the forests of Klaukkala. Years later, their paths crossed again in Helsinki, where they discovered a mutual passion for unique watches. Inspired by the natural beauty of Finland’s untouched forests, they decided to merge their love for timepieces with their deep respect for nature. This realization led to the creation of Aarni, a brand that embodies the essence of wild, untamed landscapes and the craftsmanship of finely designed wooden watches.

Aarni is committed to sustainability, aiming to counteract the disposable culture that leads to environmental waste. With millions of metric tons of plastic polluting the oceans each year, the founders refuse to contribute to this problem. Instead, they dedicate months to designing high-quality products using the finest materials and components, ensuring durability and longevity. Every Aarni wooden watch and pair of sunglasses is rigorously tested and crafted to last, making them timeless pieces that owners will cherish rather than discard.

 

 

 

MMehr is proud to support Plastex, one of Finland’s most established and widely recognized consumer goods companies, in successfully expanding into the German market. With nearly 90 years of heritage, Plastex is a trusted name in Finland, and we are committed to helping them build the same reputation in Germany.

About the collaboration:

Our team has facilitated access to some of the largest and most prestigious retail and hardware chains across the country, ensuring that Plastex products reach key decision-makers in the industry. Beyond opening doors, we actively manage and nurture relationships with both major players and smaller potential partners, handling communications and negotiations to drive sustainable growth and long-term success in Germany.

About Plastex:

Plastex has been delivering quality products since 1936. This fourth-generation family company operates in Finland and has a factory and warehouse in Lohja, enabling European production and fast customer delivery. Plastex is known for its responsible and safe operations, making it the perfect choice for those needing high-quality, durable plastic products. The company is committed to sustainable development and responsible business practices at all levels. They exclusively use sustainable materials and production processes, reducing environmental impact while ensuring their products’ high quality and safety. Plastex’s product range includes various plastic items such as water containers, watering cans, and other essentials for an active lifestyle. Their products comply with all safety requirements and standards, undergoing certification and testing to guarantee safety in all conditions.