The widely used Finnish online booking system Vello set its sights on expanding into the German market.

About the collaboration:

To ensure a successful entry, MMehr conducted in-depth market research, providing Vello with valuable insights into the preferences and expectations of German customers. The findings revealed significant differences between the needs of German businesses and those of Finnish customers, particularly in terms of what they expected from a booking system.

Armed with this knowledge, Vello refined its approach, placing a strong emphasis on the key aspects most relevant to the German audience. These insights became the foundation of the company’s marketing strategy, allowing Vello to tailor its messaging and product positioning to better resonate with the German market.

About Vello:

Vello offers a secure and efficient solution for appointment scheduling, patient data processing, and digital payments. Designed as an electronic appointment calendar with an integrated patient register, it automatically records treatment reports, streamlining administrative tasks for businesses. The platform also facilitates seamless digital payments, including automated charging for treatments and prepaid cards, ensuring a hassle-free experience for both service providers and customers. Small entrepreneurs can start using Vello for free, benefiting from essential booking and customer management features without upfront costs.

In addition to its core scheduling and payment functions, Vello serves as a marketplace, connecting businesses with a growing consumer base of over 3.8 million users. By joining the platform, service providers gain increased visibility, attracting new customers and enhancing sales opportunities. Focused on industries such as well-being, beauty, health, and body care, Vello helps businesses engage with their loyal customers and expand their market reach, ultimately boosting revenue and brand recognition.

 

 

MMehr is proud to support Plastex, one of Finland’s most established and widely recognized consumer goods companies, in successfully expanding into the German market. With nearly 90 years of heritage, Plastex is a trusted name in Finland, and we are committed to helping them build the same reputation in Germany.

About the collaboration:

Our team has facilitated access to some of the largest and most prestigious retail and hardware chains across the country, ensuring that Plastex products reach key decision-makers in the industry. Beyond opening doors, we actively manage and nurture relationships with both major players and smaller potential partners, handling communications and negotiations to drive sustainable growth and long-term success in Germany.

About Plastex:

Plastex has been delivering quality products since 1936. This fourth-generation family company operates in Finland and has a factory and warehouse in Lohja, enabling European production and fast customer delivery. Plastex is known for its responsible and safe operations, making it the perfect choice for those needing high-quality, durable plastic products. The company is committed to sustainable development and responsible business practices at all levels. They exclusively use sustainable materials and production processes, reducing environmental impact while ensuring their products’ high quality and safety. Plastex’s product range includes various plastic items such as water containers, watering cans, and other essentials for an active lifestyle. Their products comply with all safety requirements and standards, undergoing certification and testing to guarantee safety in all conditions.