Aarni Wood: Visibility for accessories from Finland

The iconic Finnish accessory brand Aarni Wood sought to gain visibility for its Berlin Limited Edition watch, a unique timepiece crafted from reclaimed oak from the German capital.

About the collaboration:

This exceptional product deserved a strong presence in the German market, and MMehr stepped in to make that happen.

By leveraging our network, we connected Aarni Wood with key media outlets and strategic partners, generating valuable exposure and strengthening the brand’s position in Germany. Our collaboration goes beyond publicity—we continue to support Aarni’s expansion efforts, ensuring sustained growth and engagement in the market.

Additionally, MMehr played a crucial role in helping Aarni establish its first flagship store in Dresden, marking a significant milestone in the company’s journey into Germany.

About Aarni Wood:

Aarni was born from the shared childhood experiences of three friends, Pyry, Niklas, and Samuli, who spent their youth exploring the forests of Klaukkala. Years later, their paths crossed again in Helsinki, where they discovered a mutual passion for unique watches. Inspired by the natural beauty of Finland’s untouched forests, they decided to merge their love for timepieces with their deep respect for nature. This realization led to the creation of Aarni, a brand that embodies the essence of wild, untamed landscapes and the craftsmanship of finely designed wooden watches.

Aarni is committed to sustainability, aiming to counteract the disposable culture that leads to environmental waste. With millions of metric tons of plastic polluting the oceans each year, the founders refuse to contribute to this problem. Instead, they dedicate months to designing high-quality products using the finest materials and components, ensuring durability and longevity. Every Aarni wooden watch and pair of sunglasses is rigorously tested and crafted to last, making them timeless pieces that owners will cherish rather than discard.