Nordic Breakfast: Nordic food popup in Hamburg

The food export company Nordic Breakfast wanted to organize a concept to present German consumers with exciting Nordic food brands and products.

About the collaboration:

In partnership with Nordic Breakfast, MMehr developed and successfully executed a three-month pop-up concept in St. Pauli, Hamburg, showcasing a curated selection of food products from Finland and Denmark. The initiative brought together over a dozen Nordic food brands, offering German consumers a unique taste of the Nordics.

The primary objective of the project was to gain firsthand insights into how German customers perceive and respond to these products. Throughout the pop-up’s duration, our team actively gathered customer feedback, helping brands refine their offerings for the German market. Additionally, the project served as a strategic platform to establish connections with potential distributors and business partners in the Hamburg area, laying the groundwork for future market expansion.

 

About Nordic Breakfast:

Nordic Breakfast is committed to promoting healthier diets by replacing unhealthy snacks with nutritious, responsibly sourced options in line with World Health Organization guidelines. Beyond their own product line, the company helps Nordic brands expand globally by facilitating exports to international markets. Their approach ensures that high-quality, sustainable Nordic food products reach a wider audience while maintaining ethical sourcing and production standards. A key focus is social responsibility, particularly ensuring fair working conditions for berry pickers and maintaining strict sustainability practices throughout the value chain.

Sustainability is at the core of Nordic Breakfast’s operations, from ethical sourcing to environmentally conscious packaging and energy-efficient production. Their products are manufactured in a low-emission, waste-minimizing facility, with packaging designed to reduce environmental impact. By prioritizing freshness, on-demand production, and efficient logistics, the company minimizes waste and ensures that Nordic food innovations meet global consumers with the highest quality standards. Through its dual focus on in-house products and export facilitation, Nordic Breakfast strengthens the presence of sustainable Nordic food brands worldwide.