Entering Germany
Should you enter Germany, and how?
Commercial Advisory for companies not yet active in the German market. A validated decision in weeks, not quarters.
Entering Germany on assumptions is the most expensive mistake in European expansion. Most market-entry failures are not execution failures; they are assumption failures: unvalidated demand, wrong price points, the wrong channel. Our advisory sequence takes that risk off the table before you invest.
Stage A — Market & Commercial Assessment
4–6 weeks
Evaluates the economic viability of your specific offering in Germany.
- Product, customer, and competitive fit
- Up to five structured market interviews with real buyers, decision makers, and industry experts
- Commercial viability: realistic prices, margins, costs and volume scenarios
- Investment needs and risks, on documented assumptions
- GO / ADAPT / NO-GO recommendation — the decision basis for your investment
Our five validation steps
- Product fit: Does the product solve a relevant problem for German customers?
- Competitive fit: Does the product solve a relevant problem for German customers?
- Customer validation: What do buyers and industry experts actually say?
- Commercial viability: What prices, margins, costs, and volumes are realistic?
- Investment readiness: Which resources and financial means are required?
Stage B — Growth & Commercial Strategy
4–8 weeks
Translates a positive assessment into an actionable business roadmap.
- Positioning and prioritised target groups
- Sales channel selection — entry-channel decision: direct, system integrator, partner, or tender?
- Budget, resources and KPIs
- 12-month commercial roadmap and actionable go-to-market strategy
- Proper German, not translated German: argumentation rebuilt for how German buyers actually think and decide
What this does not include: full financial models, legal advice, active investor search, operative sales work. Once you are ready to execute, you can move to our Commercial Leadership mandate.
Your Contact
Would you like to explore the opportunities for your company in the German market?
We are happy to hear from you to discuss the next steps.
