Retail
Industry experienceTurn your products into shelf presence in Germany
We guide brands into the German retail market, from market analysis and strategy to listing negotiations and in-store activation. Our hands-on approach ensures faster market entry, stronger partnerships, and sustained growth.
Your opportunities
-
Find out where you fit in: See which categories, channels, and price points your product can actually win in.
-
Know who stocks it: Understand which retailers, wholesalers, and chains are the right door, and what their buyers care about.
-
Get listed: Walk into listing conversations prepared, with the positioning and arguments that German retail buyers expect.
-
Build your path to sales: Turn a listing into real business, with in-store activation that makes your product move.
How to start
You know your product. German retail is the new part.
The category might be crowded, or wide open. One product might carry the whole range. Or the real entry might be a channel you have not considered.
That is what we find out together.
We match what your product does with what German shoppers and buyers actually want. Then we find the retailers and routes that make sense.
So you don’t just start in Germany with a cold list of buyers.
You start with true market understanding and a reason for the next conversation.
How we work
We maintain direct contacts with more than 550 retail outlets across Germany and have introduced over 200 products to German retailers and wholesalers, including listings with leading German retail chains. Because we work hands-on rather than purely advisory, brands see faster market entry and build stronger, more durable partnerships. Our experience spans a broad range of categories: snacks, beverages, frozen and ambient products, tea and coffee, vegan and plant-based products, supplements and ingredients, as well as household goods, camping, and accessories.
What we promise
-
A retail market and category strategy: We analyze categories, channels, pricing, and positioning tailored to the German food and non-food retail landscape.
-
Direct buyer access: We open doors to the retailers, wholesalers, and chains that match your product, through direct contacts with German category and purchasing managers.
-
Prepared listing negotiations: We position your product and prepare the pricing, margin, and category arguments German retail buyers expect, before any listing conversation starts.
-
Activation that sells: We support placement, promotion, and in-store presence so that your listing turns into repeat orders.
Your Contact
Would you like to explore the opportunities for your company in the German retail market?
Our team is happy to hear from you to develop a tailor-made offer for you.
Reference case
Manufacturing / Retail
Expanding a Finnish household brand into Germany
Finnish manufacturer Plastex partnered with MMehr to establish its presence in Germany’s competitive retail market. Through strategic market entry support, relationship building with key retailers, and representation at major industry events, Plastex secured partnerships with leading German hardware and camping retail chains. The collaboration laid the foundation for long-term growth while bringing Plastex’s durable and sustainable household products to German consumers.
Accessories / Retail
Building a retail presence for Aarni Watches in Germany
Aarni partnered with MMehr to introduce its handcrafted wooden watches to the German market. MMehr supported the brand through targeted outreach to boutiques across Germany, establishing initial retail partnerships and product placements. In addition, MMehr facilitated key introductions, including to a PR agency, helping Aarni build early visibility and a foundation for growth in Germany.