Retail
Industry experienceTurn your products into shelf presence in Germany
Your product works. German retail is one of the largest markets in Europe. Somewhere between the two is your opportunity.
The interesting question is: on whose shelf?
Your opportunities
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Find where you fit: See which categories, channels and price points your product can actually win in.
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Know who stocks it: Understand which retailers, wholesalers and chains are the right door, and what their buyers care about.
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Get listed: Walk into listing conversations prepared, with the positioning and arguments that German retail buyers expect.
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Build your path to first sales: Turn a listing into real business, with in-store activation that makes your product move.
Before you pitch
You know your product. German retail is the new part.
The category might be crowded, or wide open. One product might carry the whole range. Or the real entry might be a channel you have not considered.
That is what we find out together.
We match what your product does with what German shoppers and buyers actually want. Then we find the retailers and routes that make sense.
So you don’t start Germany with a cold list of buyers.
You start with listings, and a reason for the next conversation.
How we work
We maintain direct contacts with more than 550 retail outlets across Germany and have introduced over 200 products to German retailers and wholesalers, including listings with leading German retail chains. Because we work hands-on rather than purely advisory, brands see faster market entry and build stronger, more durable partnerships. Our experience spans a broad range of categories: snacks, beverages, frozen and ambient products, tea and coffee, vegan and plant-based products, supplements and ingredients, as well as household goods, camping, and accessories.
What you get
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A market and category strategy: Analysis of categories, channels, pricing, and positioning tailored to the German retail landscape.
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The right doors opened: Direct contact with the retailers and wholesalers that match your product.
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Prepared listing negotiations: Positioning and arguments that meet the expectations of German retail buyers.
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Activation that sells: Support in turning listings into sales, from placement to in-store presence.
Your Contact
Would you like to explore the opportunities for your company in the German market?
Our team is happy to hear from you to develop a tailor-made offer for you.
Reference case
Manufacturing / Retail
Expanding a Finnish household brand into Germany
Finnish manufacturer Plastex partnered with MMehr to establish its presence in Germany’s competitive retail market. Through strategic market entry support, relationship building with key retailers, and representation at major industry events, Plastex secured partnerships with leading German hardware and camping retail chains. The collaboration laid the foundation for long-term growth while bringing Plastex’s durable and sustainable household products to German consumers.
Accessories / Retail
Building a retail presence for Aarni Watches in Germany
Aarni partnered with MMehr to introduce its handcrafted wooden watches to the German market. MMehr supported the brand through targeted outreach to boutiques across Germany, establishing initial retail partnerships and product placements. In addition, MMehr facilitated key introductions, including to a PR agency, helping Aarni build early visibility and a foundation for growth in Germany.