Software
Industry experienceTurn your technology into business in Germany
Your technology works. Germany is a big market. Somewhere between the two is your opportunity.
The interesting question is: where?
Your opportunities
-
Find where you fit: See where your technology solves a problem that really matters.
-
Find who cares: Know who has that problem, what they use today, and why your technology could be interesting to them.
-
Find your way in: Direct to the customer? Through a partner? Or with an established supplier already inside the market?
-
Build your path to first business: Get to the right opportunities faster, before investing in your own German sales team.
Before you start selling
You know your technology. Germany is the new part.
Your product might fit exactly as it is. One capability might be much more interesting. Or the real opportunity might be a use case you have never considered before.
That is what we find out together.
We match what your technology can do with what the market actually needs. Then we find the buyers, partners and routes that make sense.
So you don’t start Germany with a list of names.
You start knowing why someone should want to talk to you.
How we work
Depending on your business model, we develop the right go-to-market strategy. For low-ticket products, we build pilot customer and multiplier approaches through trade fair organizers, associations, and chambers of commerce, so you reach your audience at scale instead of one company at a time. For high-ticket enterprise solutions, we target C-level decision-makers in the Mittelstand and large corporations and professionally manage long, complex sales cycles. Throughout the engagement, you receive transparent reporting and continuous market feedback so that pitch and positioning are refined based on real-world responses. Our project experience includes enterprise software development, industrial IoT and AI solutions, process, reporting, and performance software, as well as digital legal services.
What you get
- A clear market entry strategy: We analyze the competitive landscape and define the right entry strategy for your business model.
- A localized presence: Your positioning, website, and sales materials adapted to how German B2B buyers evaluate solutions.
- A growing pipeline: Native, personalized multi-channel outreach (phone, LinkedIn, email) to your defined target audience.
- Sales-ready opportunities: Leads qualified on budget, need, and timeline before handover to your internal team for closing.
Contact us
Wondering where your technology could fit in Germany?
Our team is happy to hear from you to develop a tailor-made offer for you.
Reference case
SaaS
Launching a Finnish booking platform in Germany
Vello worked with MMehr to enter the German market with a tailored strategy based on in-depth market insights. MMehr helped identify the specific expectations of German businesses, enabling Vello to refine its positioning and product features. Through strategic connections, industry exposure, and targeted messaging, Vello successfully introduced its digital booking and payment platform to sectors such as wellness, beauty, and healthcare.