Software
Industry experienceTurn your technology into business in Germany
We support software and technology companies entering the German market and building a qualified local sales pipeline, without the cost and lead time of setting up your own local sales team.
Your opportunities
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Learn where you fit in: See where your technology solves a problem that really matters.
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Find out who cares: Know who has that problem, what they use today, and why your technology could be interesting to them.
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Find your way in: Direct to the customer? Through a partner? Or with an established supplier already inside the market?
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Build your path to first business: Get to the right opportunities faster, before investing in your own German sales team.
How to start
You know your technology. Germany is the new part.
Your product might fit exactly as it is. One capability might be much more interesting. Or the real opportunity might be a use case you have never considered before.
That is what we find out together.
We match what your technology can do with what the market actually needs. Then we find the buyers, partners, and routes that make sense.
So you don’t just start in Germany with a list of names.
You start knowing why someone should want to talk to you.
How we work
Depending on your business model, we develop the right go-to-market strategy. For low-ticket products, we build pilot customer and multiplier approaches through trade fair organizers, associations, and chambers of commerce, so you reach your audience at scale instead of one company at a time. For high-ticket enterprise solutions, we target C-level decision-makers in the Mittelstand and large corporations and professionally manage long, complex sales cycles. Throughout the engagement, you receive transparent reporting and continuous market feedback so that pitch and positioning are refined based on real-world responses. Our project experience includes enterprise software development, industrial IoT and AI solutions, process, reporting, and performance software, as well as digital legal services.
What we promise
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Software market intelligence: We assess your competitive landscape, ideal customer profile, buying triggers, and sales cycle to define the right German market-entry strategy for your software business.
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SaaS localization: We adapt your positioning, value proposition, website, and sales materials to match how German B2B buyers evaluate, compare, and purchase software solutions.
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Targeted software outreach: We run native, personalized campaigns across phone, LinkedIn, and email to reach the right decision-makers, from department heads and IT leaders to procurement and executive stakeholders.
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Sales-qualified handover: We qualify opportunities based on business need, technical fit, decision-making process, budget, and timeline before introducing them to your internal sales team.
Contact us
Wondering where your software solution could fit in Germany?
Our team is happy to hear from you to develop a tailor-made offer for you.
Reference case
SaaS
Launching a Finnish booking platform in Germany
Vello worked with MMehr to enter the German market with a tailored strategy based on in-depth market insights. MMehr helped identify the specific expectations of German businesses, enabling Vello to refine its positioning and product features. Through strategic connections, industry exposure, and targeted messaging, Vello successfully introduced its digital booking and payment platform to sectors such as wellness, beauty, and healthcare.