Healthcare

Industry experience

Turn your medical technology into clinical adoption in Germany

Your solution works. Germany is Europe’s largest healthcare market. Somewhere between the two is your opportunity.
The interesting question is: who should trust you first?

Your opportunities

  • Find where you fit: See whether your play is hospitals, practices, pharma, or professional users, each with different rules and buyers.

  • Know who decides: Understand what German clinicians, compliance officers and procurement teams require before they even listen.

  • Get credible: Enter conversations with the regulatory grounding and clinical positioning the German market demands.

  • Build your path to first adoption: Focus on the pilots and accounts that turn into references.

Before you start selling

You know your technology. The German healthcare system is the new part.
Your product might be a perfect fit as it is. One clinical use case might matter more than all the others. Or the real entry is a partner who already has the trust.

That is what we find out together.
We match what your solution does with what German healthcare actually needs, with a practicing German physician helping you see it the way your customers do.

So you don’t start with a list of hospitals.
You start knowing why a doctor should want to talk to you.

How we work

The German healthcare market presents a unique paradox: it is the largest in Europe but among the most resistant to new vendors, with heavy regulation, fragmented practice management software systems, and a professional culture that values clinical evidence and peer validation over marketing. This is exactly where we come in. Our medical advisor, a practicing German physician with more than ten years of clinical experience, supports each project in an advisory capacity, from regulatory alignment to clinical positioning. Your prospective customers hear from someone who speaks their language, while our sales team drives the commercial execution. The result is faster market activation without the usual twelve-month setup of a local sales organization.

What you get

  • Regulatory alignment: Advisory support on DiGA, GDPR, CE classification, and reimbursement pathways.

  • Clinical positioning and localization: Messaging aligned with German medical standards and professional etiquette, guided by our medical advisor.

  • A credible market entry: Conversations that start with clinical understanding instead of a sales pitch.

  • Active sales execution: Lead generation, outreach, trade fair representation, and negotiations handled by our sales team.

Your Contact

Would you like to explore the opportunities for your company in the German market?
Our team is happy to hear from you to develop a tailor-made offer for you.

Ansgar Frankenberg

Ansgar Frankenberg

CEO and Founder

ansgar@mmehr.eu
+358 44 0518466
+49 151 74291913
Manuel Paul, MD

Manuel Paul, MD

MedTech Advisor